New 2017 Acura MDX Campaign "Designed to Wow"

 

Get ready to be wow'd. Acura is launching it's new advertising campaign for the 2017 MDX, and the first "Anthem" spot is featuring the Beck hit song, "Wow." This "kaleidoscopic psych-hip hop anthem" will be used in television commercials to highlight the luxury sport utility vehicle's bold exterior design and premium features. 

"The new Acura MDX is a true performance SUV, and this campaign speaks to the 'Wow' factor that drivers will experience when they get behind the wheel," said Jon Ikeda, vice president and general manager of Acura.

Smail's own David Fedor experienced the 'Wow-Factor' for himself when he reviewed and test drove the MDX as the first episode of our First Gear series.

2017 Acura MDX - Wow Commercial - Smail Acura Blog

Look for three commercials released, each highlighting features of the MDX. Acura says:

"Anthem" is all about energy, set to Beck's latest surrealist smash, "Wow," highlighting the MDX's outstanding handling in almost any driving conditions, its performance capabilities and bold new design. The music-driven spot expresses Acura's Precision Crafted Performance brand direction through the use of vivid colors, and generates excitement and enthusiasm through high-energy music.

The "Focus" spot incorporates one of the MDX's most important standard safety features – AcuraWatch™ – into the film with a moving representation of the benefits of the SUV's Collision Mitigation Braking SystemÔ  in an everyday driving scenario involving a father and son. The new MDX features the AcuraWatch™ suite of advanced safety and driver-assistive technologies as standard equipment on all grades.

In "Wake," the 2017 Acura MDX is driven through the California desert to show the SUV's power and precise handling. And after a day spent kicking up the sand, the MDX gets cleaned-up in a way that's as epic as the driving in the spot —a plane swoops in and drops water on the SUV while it speeds down a highway for a high-performance wash that leaves the MDX showcasing its glistening, upgraded exterior.

For more information about the MDX, please visit SmailAcura.com.

 


First Gear - 2017 Acura MDX Tech | Test Drive First Impressions

Last week I wrote about 10 Cool Features of the Acura MDX, and the accompanying video is now uploaded. Check it out and let me know what you think of our first show. We'll be doing more of these videos, and getting feedback from you will help us make sure we're getting all the features included that you want to see. What parts of the video did you like? What do you want to see more/less of in future episodes? What car would you like to see us review? Let me know in the comments below. Thanks!

 


10 Cool Interior Features of the 2017 Acura MDX

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

Oversaturate me with stats and specs and my eyes will gloss over. It's good to know those things, sure, but what sells me on a car is how it feels, what's inside. Show me the bells and whistles, show me the hidden stuff. Let me play around. So Smail Acura gave me the keys to a 2017 Acura MDX [Tech Trim] and let me do just that. I sat in each seat, pushed buttons, opened all the doors, rolled the windows up and down, and I took pictures of what I found to be the "10 coolest interior features." 

(Brief disclaimer before the list, this specific vehicle is an MDX with the Technology Package, or "Tech Trim" as they say. So some of these features might be standard, or might be different in other MDX models like the Advance or Entertainment Packages.)

1. Push Button Start & Electronic Gear Selector

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog
 

This is the first vehicle I've been in with this feature, which is becoming more widely used in newer models. With the key fob in your pocket/purse and your foot on the brake, all you need to do is push a big red button and your engine starts. That's space ship cool. And gone, too, is the manual gear shifter. It's all electronic and you just need to push a button. And all the buttons are shaped somewhat differently, so you will intuitively know the difference by feel. Flat button is park, reverse pushes back, drive is big and round. It's weird at first because I'm so used to resting my hand on the shifter, but these buttons are cool.

2. Power Tailgate

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

While we're on the subject of conveniently pushing a button and things happening for you, I have to say I was dazzled by power tailgate. Quick fun story: in a dealership parking lot full of Acura vehicles, I couldn't immediately find this MDX. So I randomly hit all the buttons on the key fob hoping to hear a beeping horn or see flashing lights or something. What I ended up seeing was a tailgate sticking up in the air. "That's weird," I thought. Someone must be looking at that one, but where are they? It took another few embarrassing seconds until I realized it was the MDX I was looking for, and I was the one who opened it remotely with the key fob! Push a button and it opens, push a button on the tailgate and it closes. No heavy lifting, no unnecessary slamming. So easy, so cool.

3. Center Console - Arm Rest

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

Ok, there's lots of layers and functions to the center console, so much so that parts of the features show up in a couple different entries of this list. For starters, the top armrest is adjustable and can slide forward or backward for your comfort, cool. And it flips up to reveal a small compartment that you can store your wallet or phone. BUT, even that lifts up to a second, larger bin that can fit even more storage (and power outlets. Shhh, more on that later.)

4. Center Console - "Lower Console Door"

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

I listen to podcasts on my phone a lot during my commutes, and one thing that bugs me about my current car is there's no good place to put my phone. It's always sliding around. With this MDX, there's these neat "non-skid ribs" where your phone can stay put. And it's also a door than grants access to the lower bin without upturning the armrest, you can slide it or lift it up. Simple, convenient and functional. It's one of those tiny details that make everyday use better.

5. USB, Power and Auxiliary Jacks everywhere

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

My first car had a cigarette lighter that didn't work, so I was an angsty teen who couldn't power his portable CD player in the car like all the cool kids. Fast forward to today with this MDX and you'll find an overabundance of outlets, ports, and jacks. Hidden in the center console, front seats, middle row, third row, wherever you are and whatever you have, there's a place to plug into. Even angsty teens would think this is cool, just good luck trying to get them to admit it.

6. Sunroof/Moonroof

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

It's a hole in the roof that's supposed to be there and it opens and closes with a touch of a button, not complicated. Cool.

7. Push Button, Lockable Glove Compartment

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

Clearly I'm a fan of buttons, and the glove compartment doesn't disappoint in that respect. A simple touch and it opens up like Star Trek, only thing missing is the noises. 

8. Adjustable Seating at the Touch of a Button

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

Quite honestly, these were the easiest seats I've ever folded down or moved around. The second and third rows can fold down and move with just a touch of a button located at the base of the chair or behind the head rest. Just two weeks ago while trying to load big bins into my own car, I spent several minutes trying to figure out how to fold down my seats. I've never stepped foot into an Acura and I figured these out in, literally, seconds. 

9. Cargo Space with Chrome Tie-Down Hooks

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

There's plenty of cargo space, and with the second or third rows folded down it gets downright impressive. There are built in details that make transporting things so much easier, like recessed spaces to keep things from rolling around, or chrome tie-down hooks to secure larger items.  There's also a hidden "sub-floor storage area" underneath where you can put your secret things.

10. Hi-tech Cupholders 

10 Cool Interior Features of the 2017 Acura MDX Tech - Smail Acura Blog

I'm saving my favorite for last. And while it may seem silly at first, it's a big deal. The cup holders in the front can adjust to the size needed. Look closely inside there, those grips can be pushed in if there is a larger cup or bottle. The water bottle I use is too big for my current vehicle and I'm always trying to balance it on top of my cup holders, or it rolls around in the seat next to me, or I hold it with my legs. It's a daily annoyance. PLUS this MDX comes with secret backseat cupholders that fold down from inside the row. Super cool.


So those are the 10 interior features of the 2017 Acura MDX [Tech Trim] that I thought were cool. There have been some I missed, and if so, let me know in the comments below! And check out SmailAcura.com for more information about available vehicles. Thanks for reading.


Acura to Celebrate 30th Anniversary by Showcasing 2017 NSX Supercar and Precision Concept at 2016 Monterey Automotive Week

Acura Precision Concept 2016 - Smail Acura Blog

Look for a strong Acura presence at the 2016 Monterey Automotive Week, as their 30th Anniversary will be highlighted by the West Coast debuts of the Precision Concept and NSX GT3. 

"There's no better place on earth to showcase and celebrate our brand heritage and future direction in this 30th anniversary year than at Monterey Automotive Week," said Jon Ikeda, vice president and general manager for the Acura Division. "We're acutely focused on our Precision Crafted Performance DNA, which is exemplified in products like the NSX and Acura Precision Concept."

"Precision Crafted Performance Brand Heritage"

Acura will kick-off the week's activities as the premier automotive sponsor of the Carmel-By-The Sea Concours on the Avenue on Tuesday, August 16. Then on Friday, Acura will also once again be the premier automotive sponsor for The Quail, A Motorsports Gathering. The 2017 Acura NSX supercar will be joined by the Acura Precision Concept and the NSX GT3 racecar. Additionally, guests will have an opportunity to experience the refreshed 2017 Acura MDX via a ride and drive event at The Quail Lodge & Golf Club.

The 2017 Acura NSX GT3 racecar will have its West Coast debut at this year's Rolex Monterey Motorsports Reunion where it will be displayed alongside the 1991 RealTime Acura NSX, campaigned by Peter Cunningham (1991 to 2002) and driven by Cunningham to the Speed World Challenge GT championship in 1998.  Both will be on display at the Monterey Motorsports Reunion in the Acura garage August 20-21.  

Acura NXS - Smail Acura Blog

 

The 2016 Monterey Automotive Week will be held August 16-21. Visit MontereyCarWeek.com for more information. And go to SmailAcura.com or come down to our all new, redesigned Acura showroom in Greensburg, PA.

 

 

Acura Precision Concept


Acura is Proud to Sponsor The Playbook's 32 Under 32

Acura Proud Sponsor of The Playbook's 32 Under 32

In his playing days, Magic Johnson ran up and down a basketball court with the number 32 emblazoned on his chest and back. Now, years later, Johnson is using the number in a different way. Through his website The Playbook by Magic Johnson, he has compiled a list to "recognize and highlight individuals who exhibit the professionalism, hard work, values and talents to lead the reimagining of possibilities for tomorrow’s business culture." It is his 32 Under 32.

From leaders in fields ranging from education, community service, and healthcare, to technology, sports, entertainment and business, these individuals come from a broad and diverse range of personal backgrounds and are asserting the passion, vision, commitment and skills to positively impact the world and inspire those around them.

So this list isn't only to recognize the achievements of others, it can be used to motivate and inspire you to achieve your own goals. Throughout the profiles, these individuals share their stories, their secrets of success. It's one thing to have someone tell you to "work smarter, not harder," but there is more impact to that statement when it's qualified with life experience, like when Nailah Ellis-Brown, CEO of Ellis Infinity Beverage Company, explains how and why she shared her workload in order to achieve business success and life balance. 

Nailah Ellis-Brown CEO of Ellis Infinity Beverage Company - 32 Under 32 - Smail Acura Blog

There are many takeaways from the article, and many life lessons from the individuals featured. Magic Johnson is updating his list monthly, so be sure to check back for the next round of stories and advice. Read more at The Playbook by Magic Johnson, 32 Under 32.

 

 


Smail Ride Along - 2016 Acura MDX Test Drive

Get in the 2016 Acura MDX for a test drive with Smail sales consultant Michael Hedfors in this latest video in the Smail Ride Along series.

 

Right off the bat you get to see the electronic gear selector in action. With his foot on the brake, Michael simply presses the drive button, and off we go. This specific MDX is the advanced package, so it has all the safety features with AcuraWatch technology suite, which includes Adaptive Cruise Control, Lane Keep Assist, Forward Collision Warning, and Collision Mitigation Braking.

You can experience the smooth and quiet ride, as Michael drives around stretches of Route 30 in Greensburg. It's a three row, 7 passenger SUV, "fantastic for long road trips," Michael says. "Especially with this model with all the driver assistance features that it has, it's just a truly great car to cruise on the highway with."

The car has great sight lines, nice big windshield and big side windows, giving the vehicle great visibility. It also has nice sized side mirrors with the blind spot notification. Michael explains, "You feel very safe and secure in this vehicle."

Michael also explains some of the features of the dashboard and power tilt & telescoping steering wheel, the plethora of cargo space, plus the navigation screen. 

Michael also pops the transmission into Sport Mode for a brief taste of a more engaged drive.

It's such a quiet ride, but is it so quiet that Michael could whisper and we'd hear him perfectly? Challenge accepted. 

Michael explains the super handling, AWD, torque vectoring system. It can send power to the wheels that needs the most power. "It uses a lot of different sensors, as well as inputs from the driver, to figure out exactly what wheel needs the most power," says Michael. He also goes on to stress that it's useful in all weather situations, not just snow.

The cabin is well built and comfortable, dashboard functions are within arm's reach, seats are adjustable, plenty of head room. "I'm six foot one, and my hair is a little spikey, and I still got plenty of head room."

Michael gives a demonstration of the cruise control, and the car's safety features like lane keep assist system, and he lets the car cruise for a bit, virtually driving itself while Michael remains in control.

Michael gives a great demonstration to the parking sensors which will chime and alert the driver to close objects. You'll see them beep and alert, go into orange and red when Michael slowly navigates around parked vehicles.

Ultimately, Michael invites you to come down to Smail and give the MDX a test drive. "This car is just going to welcome you home," he boasts. "You can drive it around and you can actually get a real feel for it. You can get in the car and you can see what I mean when I say you feel very welcome and feel very at home in this car."

For more information, please visit SmailAcura.com.

Continue reading "Smail Ride Along - 2016 Acura MDX Test Drive" »


Smail Acura Showroom Renovation Complete!

Recently renovated showroom at Smail Acura in Greensburg PA

After a construction and renovation process spanning several months, our new Smail Acura showroom is complete and ready to dazzle. We'd like to thank our customers for being patient and understanding, and we're excited for everyone to see what the new showroom has to offer. In addition to having our new models of Acura vehicles and accessories on display, we've also been able to add some exciting new features to our showroom.

One of our new features is the new two-bay delivery zone, which will allow customers to pick up their new cars in a protected and controlled environment. If it's raining outside, too hot, too cold, it doesn't matter as the Smail sales consultant can take the time and review the features of your new vehicle without the worry of being rushed or distracted because of the weather.

Another new features is the new NSX Build & Order Center. The interactive, touch screen system allows you to browse and build your personalized NSX. There are also interior pieces of fabric samples which will allow you to feel and see the details in stitching, and compare combinations available for your custom vehicle.

We've posted a few photos from the renovation on our Smail Acura Facebook page, and sales consultant Michael Hedfors gives a tour in the video below. If you're in the area or getting your car serviced, we'd love to have you stop by and take a look at our new showroom or experiment with the NSX center.

 

 


2016 Acura ILX - Walk Around Videos

Take a look at this series of videos of the 2016 Acura ILX. Smail sales representative Michael Hedfors gives an overview of the car in the first video, and then shows off the safety, performance and interior tech features, explains the differences between the various trim options, and gives a smart key demonstration in the subsequent videos. (You may need to click "Continue Reading..." to see other videos.)

 

Continue reading "2016 Acura ILX - Walk Around Videos" »


Customer Takes Delivery of First Production 2017 Acura NSX

2017 Acura NSX VIN 001

    The first 2017 Acura NSX sold at a Barrett-Jackson auction in January. It brought in a whopping $1.2 million. With it's sale, the supercar set a new record auction price at Barrett-Jackson (for a VIN 001 vehicle).

    The highest bidder? NASCAR team owner Rick Hendrick.

    Today, Hendrick took delivery of the vehicle at the new Performance Manufacturing Center (PMC) in Marysville, Ohio.

    Hendrick, with his winning bid, earned the right to custom order the first production NSX. The Valencia Red Pearl Acura NSX, VIN 001 features exclusive interwoven wheels, carbon ceramic brake rotors, leather and Alcantara interior trim and carbon fiber upgrades including the engine cover, roof and rear decklid spoiler.

Continue reading "Customer Takes Delivery of First Production 2017 Acura NSX" »


Acura CDX Unveiled in China, No Immediate Plans to Offer SUV in U.S.

Acura CDX Debuts in China

    Acura's new compact crossover was recently unveiled at the Beijing Auto Show.

    The new vehicle, the Acura CDX, features styling cues seen on the Precision concept, like the pentagon grille and larger badging.

    The crossover has a 1.5-liter turbocharged four-cylinder engine paired with an eight-speed, dual-clutch automatic.

    The CDX will be the first Acura vehicle to be produced in China. And, for now, that's the only market in which it will be offered.

Continue reading "Acura CDX Unveiled in China, No Immediate Plans to Offer SUV in U.S. " »