Acura NSX Design Includes Not-So-Subtle Nod to Flux Capacitor

2017 Acura NSX at Smail Acura in Greensburg PA - Smail Acura Blog

The Art of Interwoven Dynamics- Extraordinary By Design

Every detail of the 2017 Acura NSX has been carefully crafted with purpose. Together, the planes and curves, angles and contrasts, proportions and surfaces create an unmistakable identity uniquely its own.

According to Acura, "every aspect of the car must serve a purpose. So while NSX aesthetics are unmistakable, they’re not simply a matter of allure. Every character line, body panel, shape and crease; every air flow intake and outlet; every proportion and ratio is optimized to support its dynamic performance."

While many design elements also serve functional purposes, one of the more interesting design choices is clearly just a little fun. The engine compartment layout has been directly influenced by the Back to the Future films, says NSX chief engineer Ted Klaus.

“Those films were very influential when I was young,” Klaus told NSXPrime.com.  “Every kid wanted a DeLorean with a flux capacitor. I included one in almost every car design I dreamed up over the years,” he added. “I wanted to be Doc Brown when I grew up. So it was only natural to include the design in the new NSX. While Honda wouldn’t let me use plutonium, the car still incorporates many groundbreaking new technologies, just like the original NSX. Some might even say it’s a car from the future.”

 

Acura NSX vs Back to the Future DeLorean Flux Capacitor - Smail Acura Blog
Flux Capacitor photo courtesy RentDeLorean.com

 

It's fascinating to see the amount of time and effort that went into building the Acura NSX. It truly is a "marriage of design and engineering." For details, pictures, videos and more information about the aerodynamics, design and craftsmanship, visit: SmailAcura.com/2017-Acura-NSX.htm.

And for all your Back to the Future DeLorean needs, visit our friends at RentDeLorean.com. (Thanks for the photo, Andy!) You can have a DeLorean at your event, even one built out as a time machine! They are there "for all your future needs." Great Scott!

 

 


Acura Celebrates New NSX Owners with Customized Films Tied to Each Unique, Built-to-Order Supercar

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As owners of the 2017 Acura NSX begin taking delivery across the U.S., Acura has revealed a new campaign – "NSX Originals" – that brings each unique, built-to-order supercar to life in a customized, digital film. 

Each owner film is customized to match the exact specs and options tied to their specific NSX, and features that vehicle's unique serial number. Click here to see Jay Leno's custom NSX, serial number three.

There are seven distinct versions of the film, each showcasing the power, dynamism and beauty of the NSX, alongside a unique development technology or manufacturing process that helped bring it to life. The campaign celebrates the originality of the concept behind NSX, or New Sports eXperience. 

"The Acura NSX is a bespoke supercar inspired by an original concept, and this campaign speaks directly to that heritage," said Jon Ikeda, vice president and general manager of Acura.

The campaign was developed by mcgarrybowen London, and is one of several customized perks of NSX ownership, including a custom 1:18 scale model, again crafted with exact exterior paint color, interior scheme, and factory installed features (carbon fiber pieces, brake calipers, custom wheels, etc.) as each unique NSX.

Performance Manufacturing Center and NSX Technologies Highlighted

Keyed to seven unique manufacturing processes, the NSX Originals video series offers a behind-the-scenes look at the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the next-generation NSX.

The seven processes detailed in the NSX Originals films are: Precision Robotic Weld technology, space frame construction, Zirconium Bath, state-of-the-art paint robotics, Three-Motor Sport Hybrid power unit, NSX custom hand assembly and the NSX Rolling Dynamometer.

  • Precision Robotic Weld Technology: The aluminum-intensive, multi-material NSX space frame and body is constructed entirely in-house, using advanced robotic MIG welding to ensure the highest levels of body accuracy and rigidity to support the NSX's incredible performance and world-class quality.
  • Space Frame Construction: The NSX space frame uses the optimal blend of materials, including aluminum, carbon fiber and ultra-high strength steel, to deliver incredible rigidity, low weight and precision-crafted performance.
  • Zirconium Bath: Every NSX space frame gets bathed in an environmentally friendly zirconium material that virtually eliminates waste from the coating process while protecting the aluminum-intensive structure from the elements.
  • State-of-the-art Paint Robotics: The NSX body is painted using start-of-the-art robotics as the first step in producing a truly world-class finish. This all-glass paint booth allows customers to see their NSX body in the finishing process.
  • Three-motor Sport Hybrid Power Unit: The NSX's revolutionary power unit is composed of a 75-degree DOHC twin-turbocharged V6, rear Direct Drive electric motor and 9-speed Dual Clutch Transmission, and front-mounted Twin-Motor Unit.
  • NSX Custom Hand Assembly: Each NSX is hand assembled by 16 highly skilled technicians to meticulous standards of quality at the bespoke Performance Manufacturing Center.
  • NSX Rolling Dynamometer: Each NSX undergoes rigorous testing to verify its dynamic capabilities before it leaves the Performance Manufacturing Center, including four corner weight checks and dynamic validation of power unit and braking performance.

Learn more about the NSX philosophy, technology and dynamics at SmailAcura.com.


Acura MDX Earns TOP SAFETY PICK+ Rating from IIHS For 4th Year in a Row

2017 Acura MDX - Top Safety Pick+ - Smail Acura Blog

The 2017 Acura MDX earned TOP SAFETY PICK+, the highest designation from the Insurance Institute for Highway Safety (IIHS), for its fourth consecutive year. Acura earned a total of two TOP SAFETY PICK+ and two TOP SAFETY PICK ratings for 2017, making Acura a top leader in safety ratings in the automotive industry.

The AcuraWatch suite of active safety and driver-assistive technologies is offered as standard equipment on all 2017 MDX and 2017 RLX models, and is available on all 2017 Acura sedans and SUVs. AcuraWatch technologies include Collision Mitigation Braking System (CMBS) with Forward Collision Warning (FCW), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS) and Adaptive Cruise Control (ACC) with Low-Speed Follow (LSF). To date, AcuraWatch has been deployed on more than 70,000 Acura vehicles.  At the 2016 Los Angeles Auto Show, Acura signaled its intent to eventually apply AcuraWatch as standard equipment on all core models, and announced it will add Traffic Jam Assist to the AcuraWatch suite in certain models next year.

All new Acura models come with a multi-angle rearview camera as standard equipment.  Additional standard safety equipment on all models include Advance Compatibility Engineering (ACE) body structure; Vehicle Stability Assist (VSA) with traction control; Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); advanced front airbags; and front side airbags.

For more information, visit SmailAcura.com


COMING SOON: 2017 Acura RLX Sport Hybrid

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The 377 horsepower, electrified 2017 Acura RLX Sport Hybrid SH-AWD is the most powerful and technologically advanced Acura sedan in history, applying a groundbreaking three-motor Sport Hybrid Super Handling All-Wheel Drive system (Sport Hybrid SH-AWD)—an exclusive Acura technology also found in the new Acura NSX supercar.

The RLX Sport Hybrid offers the most spacious five-passenger seating in its class, with a powertrain that combines V8-like performance and 4-cylinder-like fuel efficiency along with precise 'on rails' handling feel, courtesy of its electrically-powered torque-vectoring all-wheel drive system.

Featuring a direct-injected V-6 engine with a 7-speed dual-clutch transmission (DCT) with built-in motor-generator powering the front wheels, and two rear electric motors for the rear wheels, the RLX Sport Hybrid generates a combined system rating of 377 horsepower.

Continue reading "COMING SOON: 2017 Acura RLX Sport Hybrid" »


Acura Precision Cockpit Previews Next-Generation Interior and Technology Direction

Acura Precision Cockpit Concept - Smail Acura Blog

Acura recently revealed a near-production interior styling and technology concept, the Acura Precision Cockpit, while highlighting three major themes in mobility innovation – electrification, automated driving and connectivity. Fusing an ergonomic design with a modern operating system and a touchpad-based interface that goes beyond traditional approaches, the Acura Precision Cockpit complements the exterior design direction revealed earlier this year in the Acura Precision Concept. Together, the Acura Precision Concept and Acura Precision Cockpit form the fundamental building blocks for Acura's future vehicle design. 

The Acura Precision Cockpit's seats, steering wheel and drive mode dial are inspired by the NSX, pointing toward a sporty future for the Acura brand. Brushed metal, natural wood, leather and alcantara finishes create a premium look and feel. Expressive surfacing and modern detailing, including copper amber LED lighting, accentuate the cabin's design aesthetic. 

The instrument panel houses a wide, ultra-clear, 12.3-inch driver's display.  It sports a double-layered structure covered in stitched leather surfaces, providing a lightweight and high contrast image. A matching center display is placed high in the cabin, in a visually elegant location, close to the driver's natural line-of-sight. Custom colors and animations match the mood of the driving mode selected by the driver – white for Snow, blue for Comfort, red for Sport and orange for Sport Plus.

The center display is operated through a curved touchpad that is optimally positioned in the center stack. The touchpad is ergonomically designed to eliminate the need to visually locate a button or a switch.

More pics after the break...

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Acura NSX Named Road & Track 2017 Performance Car of the Year

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Our Acura dealership was recently a hub of excitement as we had an 2017 NSX in house. The custom supercar is made-to-order, so we only see one of these every so often. Our salesmen, technicians, and even other customers stood in awe at the sight of this supercar, snapping pictures on their phones of the car they can't even get close enough to touch. So it comes as no surprise that the Acura NSX has been named Road & Track's 2017 Performance Car of the Year, besting eight of the world's finest sports cars by exhibiting a potent mix of performance, style and emotion. 

The Acura NSX won this year's competition largely thanks to its unique driving experience. According to the feature in Road & Track, "For the first time in a hybrid automobile of any price or capability, technology has been placed firmly in the service of emotional involvement rather than in place of it." The magazine goes on to say, "Everything about the car—from the way in which the brake-by-wire pedal lengthens its travel when the brakes are hot to the manner in which the mid-mounted V-6 permits itself a bit of the ol' barbaric yawp when it's winding out in fourth gear—is intended to enhance the driver's involvement."

 "Every aspect of the new NSX—acceleration, braking and cornering—is a precise, new experience," said Jon Ikeda, vice president and general manager of Acura. "Having the NSX recognized by Road & Track's esteemed group of evaluators is not only a great honor for the car, but a testament to the skill, determination and challenging spirit of our team—we are immensely proud."

Now in its fifth year, Road & Track's Performance Car of the Year award is chosen based on testing that takes place over the course of four days, two of which are dedicated to the back roads of Kentucky and Tennessee and two of which are spent on track at the National Corvette Museum Motorsports Park in Bowling Green, Kentucky.

To be considered for the competition, cars need to be brand new or significantly revised for 2016. During the four-day testing process, the Road & Track editors and writers evaluate each car based on a combination of emotion, performance and value.

For the performance evaluation, editors take note of acceleration, braking, handling, shift points, sound level and weight, accounting for the weather conditions present during testing. They also evaluate the engine, transmission, drivetrain, steering, tires and brakes. 

The 2017 NSX launched in the spring, challenging conventional supercar thinking with a three-motor, 573 horsepower, twin-turbocharged Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) powertraini. Produced exclusively at the Performance Manufacturing Center in Marysville, Ohio, the Acura NSX is the only supercar manufactured in Americaii.

The 2017 Acura NSX that won the competition featured Valencia Red Pearl Exterior paint with Semi-Aniline Red Leather and Alcantara® Power Seats, the Carbon Fiber Exterior and Interior Sport Package, Premium Audio, Signature Y-Spoke Wheels, Carbon Fiber Roof and Rear Decklid Spoiler, Carbon-Ceramic Rotors with Black Brake Calipers, Pirelli Pzero Trofeo R 245/35ZR 19XL front tires and Pirelli Pzero Trofeo R 305/30ZR 20XL rear tires. The MSRP of the tested 2017 Acura NSX was $201,160. The 2017 Acura NSX starts at $156,000.

The Acura NSX competed against eight other cars: Audi R8 V10 Plus, BMW M4 GTS, Corvette Grand Sport, Jaguar F-Type SVR, Lotus Evora 400, Mercedes-AMG C63 S, Nissan GT-R NISMO and Porsche 911 Turbo S.

More information at SmailAcura.com.


#FavoriteFeatureFriday - 2017 Acura RDX AWD Advance

 Countdown our favorite features of the 2017 Acura RDX Advance in this episode of #FavoriteFeatureFriday! What will be our #1 favorite? Could it be the 3.5L V6 engine? Is it the keyless entry? Watch to find out! AND be sure to let us know YOUR favorite in the comments below.

For more information, visit SmailAcura.com, and be sure to check out our #FavoriteFeatureFriday playlist.

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First Gear SPECIAL EPISODE - 2017 Acura NSX - Review and Test Drive

 

 

In this very special episode of First Gear, we get an up close look at a 2017 Acura NSX. Since these vehicles are special ordered and custom built by the customer, we were unable to take this specific NSX on a test drive. BUT we do get to see footage of NSX Specialist Clint Robbins driving an NSX at the Acura Performance Driving School.

It's quite intimidating standing next to a supercar that is worth more than many people's homes. I was in awe of the advanced technology and design. And I really, really wanted to drive it! Not only was I unable to test drive it, we weren't able to go inside it to check out any of the features. I literally was not allowed to touch it. Still, it was an exciting day at the office.

For more information, please visit SmailAcura.com. All of our episodes of First Gear can be found on our playlist.

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FirstGear - 2017 Acura RDX Advanced - Review and Test Drive

 

Go on a detailed exploration of a 2017 Acura RDX in this episode of First Gear. During the test drive, you'll see demonstrations of some of the features, like the blind spot warning, back up camera, and lane keep assist.

For more information on the Acura RDX, visit SmailAcura.com. And check out our other episodes on our First Gear playlist.

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New 2017 Acura MDX Campaign "Designed to Wow"

 

Get ready to be wow'd. Acura is launching it's new advertising campaign for the 2017 MDX, and the first "Anthem" spot is featuring the Beck hit song, "Wow." This "kaleidoscopic psych-hip hop anthem" will be used in television commercials to highlight the luxury sport utility vehicle's bold exterior design and premium features. 

"The new Acura MDX is a true performance SUV, and this campaign speaks to the 'Wow' factor that drivers will experience when they get behind the wheel," said Jon Ikeda, vice president and general manager of Acura.

Smail's own David Fedor experienced the 'Wow-Factor' for himself when he reviewed and test drove the MDX as the first episode of our First Gear series.

2017 Acura MDX - Wow Commercial - Smail Acura Blog

Look for three commercials released, each highlighting features of the MDX. Acura says:

"Anthem" is all about energy, set to Beck's latest surrealist smash, "Wow," highlighting the MDX's outstanding handling in almost any driving conditions, its performance capabilities and bold new design. The music-driven spot expresses Acura's Precision Crafted Performance brand direction through the use of vivid colors, and generates excitement and enthusiasm through high-energy music.

The "Focus" spot incorporates one of the MDX's most important standard safety features – AcuraWatch™ – into the film with a moving representation of the benefits of the SUV's Collision Mitigation Braking SystemÔ  in an everyday driving scenario involving a father and son. The new MDX features the AcuraWatch™ suite of advanced safety and driver-assistive technologies as standard equipment on all grades.

In "Wake," the 2017 Acura MDX is driven through the California desert to show the SUV's power and precise handling. And after a day spent kicking up the sand, the MDX gets cleaned-up in a way that's as epic as the driving in the spot —a plane swoops in and drops water on the SUV while it speeds down a highway for a high-performance wash that leaves the MDX showcasing its glistening, upgraded exterior.

For more information about the MDX, please visit SmailAcura.com.